The makers of the HERDEZ® brand, the No. 1 selling salsa brand in Mexico and a growing staple in kitchens across the United States, and the DONA MARIA® brand, the No. 1 mole brand in Mexico, today announced its sponsorship for Qualitas of Life Foundation, a nonprofit organization that provides financial workshops and sessions to Hispanic individuals and their families in order to foster their financial independence, as well as its culinary series, Arap en Mandil. The financial courses include workshops, key advice sessions, financial education fairs and more. The four-part series, hosted by actor Arap Bethke and various chefs passionate about Latin American cuisine, features Bethke and his guest chefs sharing favorite recipes, personal finance tips and inspirational stories. During the sponsored second episode, Bethke and Chef Ruffo Ibarra will be cooking Chorizo with Potatoes, featuring HERDEZ® Chipotle Salsa Cremosa and DONA MARIA® Nopalitos.
Qualitas of Life Foundation’s educational program helps participants to establish clear financial goals, as well as develop the skills and habits needed to achieve them. Core topics include budgeting, banking system, fraud and financial abuse, credit, savings and insurance, taxes, migratory processes, and more.
“Ensuring financial understanding and know-how is of the utmost importance,” said Giselle Olson, brand manager of the HERDEZ® brand. “Qualitas of Life’s workshops and online courses provide the opportunity for Hispanic families to fully understand financial resources available to them. We are proud to play a small part in helping these individuals become financially savvy.” Sponsorship by the makers of the HERDEZ® brand will provide scholarships for more than 650 Hispanic individuals to enroll in a free, bilingual course or workshop, ultimately improving their financial competence and standard of living.
HERDEZ® brand is encouraging people to tune in to the second episode, “Cooking Traditions with Ruffo Ibarra,” which will air Wednesday, June 16, from 5-6 p.m. PST, and consider contributing to this worthy cause. To register for the free event, please visit here.
For more information on the HERDEZ® brand, including recipes, nutritional information, where to buy and more, please visit www.herdeztraditions.com, or follow the brand on social media on Facebook, Instagram, Pinterest and Twitter.