The Heart-Check Food Certification Program is designed to help consumers make informed choices about the food they purchase. The easy to identify mark means the food has been certified to meet Heart-Check nutrition requirements that limit saturated fat, trans fat, sodium and added sugars, and promote consumption of beneficial nutrients.
All VALLEY FRESH® products are made with simple ingredients and contain no MSG, gluten, preservatives or artificial ingredients.
“At Valley Fresh, we want consumers to feel good about what’s on their plate,” says Resha Hovde, brand manager at Hormel Foods. “We are proud to offer all-natural chicken options that are not only delicious, but also meet the American Heart Association’s Heart-Check certification requirements.”
According to research from the American Heart Association, 75 percent of consumers report that they are familiar with the Heart-Check symbol. Additionally, 75 percent of consumers say they are more likely to purchase foods that feature the Heart-Check mark, regardless of age or numbers of kids in their household.
While all VALLEY FRESH® products are 100 percent natural and include no preservatives or artificial flavors, the brand’s 5 and 10 oz. 100% Natural Chicken Breast and 10 oz. 100% Natural White & Dark Chicken products include the Heart-Check mark on the label.