Wholly Guacamole® brand teams up with SONIC® Drive-In® to introduce the Wholly Guacamole® Dog
June 20, 2012
“Avocado products are increasingly in high demand, and we’re excited to be offering our customers guacamole as a menu choice,” said James O’Reilly, SONIC Chief Marketing Officer. “Wholly Guacamole®products are well known for their quality of ingredients and taste. We feel they are a great partner for our brand and for our customers.”
The promotion officially kicks off June 25 and will run through Aug. 12. The limited time offer will be supported by an integrated mix of web and social media, in-store Wholly Guacamole® product packaging (which includes a free small SONIC Tots offer), free standing inserts in newspapers and SONIC’s iconic “Two Guys” national television media.
“We are excited about the opportunity to offer Wholly Guacamole® products outside the grocery store. Partnering with SONIC allows consumers to try our product in a new way,” said Tracey Altman, vice president of marketing for Fresherized Foods, the home of Wholly Guacamole® products. “Allowing consumers to try our guacamole in restaurants and having them bring home that idea is a win-win for all of us.”
Wholly Guacamole® products can be found nationally in grocery store produce sections. According to Nielsen Ratings, they have been the No. 1 selling guacamole for nine consecutive years. The product is all natural, contains no preservatives or additives, and is kosher certified and gluten free.