A Classic Combo, Reimagined

SKIPPY^® strawberry stripe has launched in Costco Canada West locations, marking the brand’s return to the Canadian market in the form of peanut butter spreads for the first time since 2017. The product combines the brand’s signature smooth peanut butter with a swirl of sweet strawberry jam, creating a convenient, all-in-one take on a classic favorite. Introducing this differentiated product is a meaningful win in one of the world’s most competitive peanut butter markets.

Beyond strawberry stripe, the launch supports the SKIPPY^® brand’s broader ambition to stay relevant and deliver enjoyable options that fit naturally into consumers’ daily routines