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Entertaining Takes Center Stage at IDDBA

The Hormel Deli Solutions team was back in person in a big way at the recent International Dairy Deli Bakery Association (IDDBA) show, featuring a booth that showcased a year’s worth of entertaining possibilities.

Upon entering, visitors were delighted by a Columbus® salami chandelier and charcuterie samples, plus chef-driven tasting experiences highlighting brunch, outdoor entertaining, game-day treats, holiday hosting and more.

“As customers moved through our entertaining experience – their last stop was bringing it all to life with in-store merchandising solutions – it was great to see their eyes light up with the possibilities of executing for the upcoming holidays,” said Holly LaVallie, director of deli marketing.

The IDDBA show brings together today’s leaders and tomorrow’s innovators to help grow businesses. Products, trends, ideas and inspiration are showcased for 10,000 attendees from more than 800 exhibiting companies.