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Hormel Foods at IDDBA 2024

The annual event for IDDBA (International Dairy Deli Bakery Association) was held in Houston, Texas, this year. Boy, was it hot — and we don’t mean just the weather! Hormel Foods was center stage at the show with the largest booth and a secret speakeasy (password required!) in the back of the house to showcase new innovations.

“It was inspiring to see the true power of the total Retail family coming together with our market-leading portfolio of snacking and entertaining brands to create an unforgettable experience at one of the largest retail trade shows of the year,” said Katie Yan, associate brand manager for Columbus Craft Meats.

The booth showcased our food-forward entertaining solutions along with innovative new items. Columbus®, Hormel Gatherings® and Herdez® brand teams presented to consumers and retailers from across the globe.

“As we work to win with consumers and customers, IDDBA provides the stage to deliver upon both. From consumer-led innovation to meeting new customers, the show is a once-a-year opportunity to deliver upon our retail strategy,” said Yan.