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Snackers, It’s Time to Shuck Things Up—CORN NUTS® Brand Style

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With its cheeky “Shuck The Snack Up” campaign, the CORN NUTS® brand is shaking up C-stores nationwide—challenging snackers to crunch louder, snack prouder, and ditch the dull all summer long.

The CORN NUTS® brand is bringing bold flavor and even bolder attitude to convenience store shelves this summer with the launch of its new campaign, “Shuck The Snack Up.” The campaign is now live in select Kwik Trip, 7-Eleven/Speedway, and Circle K locations nationwide and will run through the end of August.

Designed to drive velocity during the critical Summer 100 Days program, the campaign highlights both the classic CORN NUTS® snack lineup and the brand’s new partially popped innovation items. The campaign is already making noise across retail and digital channels.

“The CORN NUTS® brand has always been unapologetically bold, and this summer we’re doubling down,” said Tim Bortner, CORN NUTS® brand manager. “With ‘Shuck The Snack Up,’ we’re challenging snackers to break free from their boring routines and embrace a snack with real crunch and character. Why the shuck not?”

Targeting Summer Hustlers—on-the-go consumers looking for something exciting and satisfying— the CORN NUTS® brand is positioning itself as the ultimate antidote to stale snacking. The campaign invites snackers to chuck their usual choices in favor of a crispy, crunchy kernel packed with snackitude.

The campaign includes video reports airing on GSTV and a robust social media presence, delivering “breaking snack news” and unexpected C-store moments all summer long.