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Get Ready For This Pop-Up Weaponized for Instagram-Thirsty Millennials


Chicago Tribune

It may be time to accept that made-for-Instagram trucks, “museums” and pop-ups are never going to go away.

The latest iteration is a “mobile foodie exhibit” dedicated to the patron saint of millennial food: avocado. Guaclandia, hosted by Wholly Guacamole, is parking at the Evanston Art & Big Fork Festival Aug. 17-19.

The truck will have bottomless guacamole, “interactive avocado installations,” whatever that means, a pop art-style avocado wall, a giant avocado chair and a retro arcade where you can use a claw machine to get avocado-shaped pool floats, pins, hats and more.

And for that perfect Boomerang post, you can slide into a jumbo ball pit as you exit the exhibit.