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Hormel Sells Black Label Bacon Via VR E-Commerce


Media Post

Hormel is looking to attract buzz and new customers with a virtual reality experience that lets consumers buy its Black Label bacon in an online “Black Market.”

According to the brand, this is the first mobile smartphone VR shopping experience available to consumers that doesn’t require using an app or a headset.

For the VR, users visit with a smartphone and slip the phone into a slot in a free, bacon-scented Google Cardboard viewer available (in limited quantities) through the site.