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The Muscle Milk® Brand Inks Deal With Corey Seager

Corey Seager
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November 15, 2016

Walnut Creek, Calif.

Professional baseball player Corey Seager signed a partnership with the Muscle Milk® brand.

CytoSport, Inc., the parent company of the MUSCLE MILK® brand, announced today that the brand has signed a partnership with professional baseball player Corey Seager. The rookie shortstop, who has had a record-breaking debut in the majors, will be heavily featured in marketing efforts throughout the Los Angeles market.

“It’s an honor to be aligned with a brand you believe in,” said Seager, a first-round draft pick in 2015. “MUSCLE MILK® products provide everyday support for my training, recovery and nutrition. I know how important safe products are in baseball and all professional sports, and their products allow me to focus on the game instead of worrying about what I’m consuming.”

The MUSCLE MILK® brand will feature Seager in marketing collateral at retail locations throughout Southern California, in digital and social content and through unique brand experiences for retail and distributor partners.

“Corey demonstrates a mature passion and humble confidence and has the respect of everyone from elite athletes to the everyday active sports fan,” said Greg N. Longstreet, president and chief executive officer of CytoSport, Inc. “We recognize Corey’s drive, and we’re proud to support all phases of his training and performance. We look forward to what this upcoming season holds for him.”

About CytoSport, Inc.

CytoSport, Inc. is among the most trusted and recognized sports nutrition and functional beverage companies in the United States. As the maker of MUSCLE MILK®, MONSTER MILK® and CYTOMAX® brands, CytoSport, Inc. is dedicated to providing premium protein products that elevate everyday performance for every body. Our portfolio serves the needs of elite athletes, active lifestylists and weekend warriors with a wide-range of innovative protein-enhanced solutions that taste great and appeal to evolving consumer demands. The company is a trusted partner with storied collegiate athletic programs, world-class professional athletes, and elite training facilities. All CytoSport, Inc. powder products are NSF Certified for Sport® ensuring their safety and freedom of banned substances. In 2014, Fast Company listed us as one of the world’s top 10 most innovative companies in fitness. CytoSport, Inc. was also named one of CircleUp25’s 2013 most innovative companies for consumer brands (specifically the MUSCLE MILK® brand) by Forbes magazine. The company was founded in 1998 by the Pickett family, acquired by Hormel Foods Corporation in 2014, and is headquartered in Walnut Creek, Calif.