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Tailgating Spurs Retail Inspiration


Progressive Grocer

With the onset of autumn comes football season, as well as such fall celebrations as Halloween and Thanksgiving, with consumers looking ahead to the winter holidays. To capture sales this time of year, suppliers across the store are bringing their A game by updating their playbooks to include online components and cross-departmental merchandising.

Of course, seasonal opportunities abound beyond the fresh meat department. “During the tailgating/holiday time frame, we offer an in/out opportunity for our retailers with the Tailgate Tray,” consisting of pre-cut meat and cheese with crackers, notes Emily Klotz, party tray brand manager at Austin, Minn.-based Hormel Foods.

“With our key seasonality taking place during the holiday time frame, we see the greatest lift when our products are … featured by retailers,” says Klotz. “This type of promotion puts us top of mind for consumers and helps them understand how they can use our product in their upcoming events.”

She adds that Hormel also teams with retailers on “co-marketing opportunities such as coupons and retailer-specific apps to help drive trial. We have seen a lot of success with these types of promotions.”