Wholly Guacamole, maker of all-natural avocado-based dips and spreads, will take its products on the road this summer for the Guaclandia Tour 2018, which offers an “Instagram-able Avocado Experience” (via Food and Wine).
Guaclandia will travel to select U.S. cities handing out unlimited free samples of Wholly Guacamole products and providing endless photo-ops for fans. According to a release, features to interact with will include a chair shaped like an avocado pit, a retro claw machine full of tote bags, pins, and pool floats, and an avocado-inspired wall for snapping selfies. There’s also a swimming pool, a jumbo ball pit, and “tips on ‘keepin’ it real,” which presumably has to do with food.
Ten years ago, the concept might have seemed ridiculous to many, but in 2018, a traveling avocado circus that encourages people to snap and post pictures actually amounts to a clever branding scheme for a food company. As I wrote last year, Instagram is already an influential platform when it comes to small(ish) businesses gaining visibility and spreading awareness of a particular food culture. And avocados are definitely a food culture at this point, for better and for worse. And as Catherine Lamb recently said, these “delicious, weird, and informative food-focused Instagrams” keep us inspired.