The importance of catering to ethnic preferences is behind the success of some companies gaining a new position in the rankings. For instance, Hormel Foods has risen five places from No. 41 to 36.
“Our ability to renovate our franchise brands and innovate into new spaces has certainly played a role in Hormel Foods’ growth,” says Scott Aakre, Hormel Foods vice president of corporate innovation and new product development. “We continue to put the consumer first as we look for food solutions that reimagine convenience, give consideration to personalized nutrition and offer flavors that combine ethnic cultures with the consumer demand for food adventure. We believe delivering foods that fit today’s consumer agenda will continue to drive our future growth.”