Ken Jeong talks his Planters partnership and feud with Joel McHale
What character, if any, inspired your upcoming Super Bowl Planters® commercial?
Oh, the character is ourselves. It’s really great to have partnered with Planters® through this Super Bowl ad with one of my best friends and more importantly, my frienemy, Joel McHale. What inspired us was our real-life relationship. Although we are best friends, we approach life differently and that’s why this ad campaign really reflects us as people of … how we eat our Planters® Deluxe Mixed Nuts, either one at a time like me or all together — which is the wrong way — like my friend, Joel McHale.