How Spam Used the Super Bowl to Kick Off Its Sizzling New Message

Using 2016’s tally of 125.82 million households in America, that comes to nearly 43 million homes with a can of Spam on the shelf. That’s a lot of Spam, but parent company Hormel would, naturally enough, like to see more. Which is why the famed convenience meat has quietly lifted the lid on a new marketing campaign this week.