AdAge Big Game Marketer’s Brief
The PepsiCo brand pays for the rights to use the phrase—other brands don’t, meaning they must say stuff like ‘Big Game’
Now, even Hormel wants in on the game. It concocted a 54-topping pizza for the 54th Super Bowl, inspired by foods popular in the Northeast, South, Midwest, Southwest and Northwest regions of the U.S. Each of the five areas lines up, much like a football field, and include Hormel products such as bacon crumbles, pepperoni and a Happy Little Plants plant-based product. There are dessert-filled endzones on each side that include its Justin’s nut butter cups, among other sweets. We can only hope Tums has something up its sleeve for Miami.