‘Charcuterie’ Becomes a Verb
Consumers love charcuterie because it turns food into art. Austin, Minn.-based Hormel Foods identifies that not only is there the visual aspect that makes charcuterie so engaging, but the pairing of flavors is certainly part of the art as well.
“Charcuterie remains a hot trend as consumers continue to look to add flavor and interest to their gatherings,” said Holly Lavallie, vice president of marketing for Hormel Deli Solutions. “What is exciting is that charcuterie is almost becoming a verb, like people saying, ‘I’m going to charcuterie tonight.’ … Posting beautiful charcuterie trays on social channels, etc., is something that we continue to see going forward.”