SPAM^® Sales Sizzle with the Help of Social Media

Austin’s canned ham was made by Hormel Foods at the end of the depression in 1937 as an affordable and convenient meat option. The product, made up of only six ingredients, is now in more than 47 countries.

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So, what is so special about this canned pork?

“It’s the sizzle,” said Lillis. “People have become familiar to the sound and the smell of Spam. The brand has done a marvelous job at connecting with so many different consumers from all around the world.

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