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Meat Snacks Enter the Fridge and Freezer

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Food Business News

CHICAGO — Few snack categories have experienced as much change during the past decade as snacks made from meat. Not too long ago, when a consumer heard the term meat snack, highly processed meat sticks or jerky sitting by the register at a convenience store likely came to mind. Today, meat snacks can be found in the fridge, freezer and ambient aisle. Some retailers have dedicated highly desirable end-cap displays to the growing number of shelf-stable products rolling out into the marketplace. Sports stores carry them, as they have become the go-to snack for backpackers. You will also find them at airport kiosks, coffee shops and even vending machines. And many of them are touting the fact that they are clean-label snacks for the protein-seeking consumer.It’s worth noting how meat snacks have become all the rage at the same time as plant-based foods. It’s been made possible through careful ingredient selection and artisan craftmanship, with category growth fueled by the growing number of consumers who prefer to snack multiple times a day rather than eat three square meals.

Back at the supermarket, Hormel Foods Corp., Austin, Minn., continues to grow its Columbus® Craft Meats brand with the launch of Columbus® Pepperoni Paninos. Made with select cuts of pork and a proprietary blend of spices, the dry-cured and slow-aged premium pepperoni is rolled with mozzarella cheese.

“We’re seeing a sharp increase year over year in two consumer trends: grab-and-go snacking and entertaining with charcuterie,” said Henry Hsia, director of marketing at Columbus® Craft Meats.

Tony Migacz, owner of The Cheesewich Factory, Hodgkins, Ill., believes charcuterie should be convenient enough to be enjoyed when out in nature.

“I was on a fishing trip and my sandwich got wet,” he said. “So, I tossed the bread and ate the salami and cheese. This was the beginning of Cheesewich.

“Cheesewich is a unique hand-held combo of cheese and meat, two slices of cheese with a slice of either pepperoni or salami in the center,” Migacz said. “It was designed with today’s fast-paced, health-conscious consumer in mind. Each 2.5-oz vacuum-sealed serving has a refrigerated six-month shelf life. There are even all-natural options with nitrate-free meat.”