Columbus Adds to its Successful Snacking Line
This summer, Columbus is upping its snacking game and continuing to innovate with Millennials in mind by delivering delicious meat in convenient, on-the-go formats.
In May 2018, the company launched three Columbus® Salami & Cheese Snacks as well as four salami flavors in snack-portioned packaging.
“Innovation drives our company’s growth, and snacks have played a large role in that growth since 2016,” said Lauren Keller, senior brand manager at Columbus. “Since then, The Columbus® brand has grown 18 percent.** And we always keep to our San Francisco heritage and love for craft meats.”
The Columbus® Salami & Cheese snacks include the company’s recently-launched salami flavors made from pork raised without antibiotics and no added nitrates or nitrites, except for those naturally occurring in culture celery juice powder. Columbus paired these salami flavors with tasty rBST-free* cheeses in one hearty, snack-portioned serving. The three flavor combinations are:
- Italian Dry Salame paired with White Cheddar Cheese,
- Genoa Salame paired with Provolone Cheese, and
- Pepperoni paired with Fontina Cheese.
Additionally, the company’s most popular salami flavors are now available in a convenient snack size. These salami snacks are easily tossed into a purse, backpack or grabbed while on-the-go. They include four varieties, two of the company’s fan favorite flavors and two that are made from pork raised without antibiotics without added nitrates or nitrites, except for those naturally occurring in culture celery juice powder. The varieties are:
- Original Italian Dry Salame,
- Genoa Salame,
- Pork Raised Without Antibiotics Ever Uncured Italian Dry Salame, and
- Pork Raised Without Antibiotics Ever Uncured Pepperoni.
Look for Columbus® Salami & Cheese Trays and Columbus® Salami Snacks in the grab-and-go section of your local deli in grocery stores across the United States.
To learn more about the iconic brand, visit the Columbus website at www.ColumbusCraftMeats.com.
*No significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows.
** Source: IRI – Market Advantage; Total US – MULO; 2016 vs 2017 TTL $ Sales
About Columbus Craft Meats
Founded in 1917, Columbus Craft Meats produces award-winning Italian salami and deli meats sold under the Columbus® brand. Its products are available at food retailers nationwide. Columbus Craft Meats is a subsidiary of Hormel Foods (NYSE: HRL). More information can be found at www.ColumbusCraftMeats.com