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Dinty Moore® Beef Stew Ad Campaign Honored with a Golden Effie Award

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June 1, 2018

Austin, Minn.

Dinty Moore® Beef Stew “Lumberjacks Eat Moore” campaign earns Gold Effie Award at the 2018 North American Effie Awards Gala in New York City.

The makers of Dinty Moore® Beef Stew were recognized with a Gold Effie Award for its “Lumberjacks Eat Moore” campaign at the 2018 North American Effie Awards Gala held in New York City last night. The campaign was also a contender for the Grand Effie award.

BBDO Minneapolis and contributing agency PHD partnered with the brand on the campaign.

“The campaign was all about connecting the rich brand heritage of Dinty Moore® Beef Stew and its lumberjack roots while celebrating its place as a ‘working man’s fuel’ in pop-culture,” said Sarah Johnson, brand manager, Grocery Products at Hormel Foods.

The campaign focused on digital activation and sponsorship events and resulted in an 18 percent increase in baseline volume sales and 16 percent increase in household penetration.

“Winning an Effie is the ultimate prize for any client and agency team, as it celebrates fantastic creative ideas and outstanding business results,” said Ali Siviter, group account director, BBDO Minneapolis. “The fact that an 80-year-old brand capitalized on a millennial fashion trend to appeal to a broad demographic of consumers is what made this work really stand out.”

To view the digital ad, please visit http://www.hormel.com/Brands/Hormel-Dinty-Moore.

The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry and recognize any and all forms of marketing communication that contribute to a brand’s success. The North American Effie rankings reflect points accumulated from finalist and winning case studies from the 2018 North American Effie Awards competition and will be factored into the 2019 Global Effie Index. For more on the Effie Awards, please visit https://www.effie.org.

About Hormel Foods – Inspired People. Inspired Food.

Hormel Foods Corporation, based in Austin, Minn., is a global branded food company with over $9 billion in annual revenues across 75 countries worldwide. Its brands include SKIPPY®, SPAM®, Hormel® Natural Choice®, Applegate®, Justin’s®, Columbus®, Wholly Guacamole®, Hormel® Black Label® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of “The 100 Best Corporate Citizens” by Corporate Responsibility Magazine for the tenth year in a row, and has received numerous other awards and accolades for its corporate responsibility and community service efforts. In 2016, the company celebrated its 125th anniversary and announced its new vision for the future – Inspired People. Inspired Food.™ – focusing on its legacy of innovation. For more information, visit www.hormelfoods.com and https://csr.hormelfoods.com/.