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Hormel Foods Highlights Strategy for Targeted Growth at Barclays Back-to-School Consumer Conference


Austin, Minn.

During the annual Barclays Back-to-School Consumer Conference in Boston, Mass., Jeffrey M. Ettinger, chairman of the board, president and chief executive officer at Hormel Foods Corporation (NYSE: HRL), offered insights on the company’s strategies for driving growth, including innovation efforts to deliver products that fit the needs of today’s consumer.

Particular areas of interest include growing trends in portable and nutritious foods, multicultural flavors and expansion into global markets.

“Our continued focus on innovation has brought creative and convenient value-added food products to consumers,” Ettinger said. “It has also enabled us to keep our broad portfolio of iconic brands fresh and relevant with new flavors, packaging and convenience.

“The launch of SKIPPY® singles, along with the growth of Hormel®REV® wraps and Wholly Guacamole® minis are examples of innovative new ways to give our consumers snacking options with the portability they crave,” Ettinger continued. “Our Jennie-O Turkey Store products and Hormel®Natural Choice® deli meats offer better-for-you options for consumers.”

In August, Hormel Foods acquired CytoSport Holdings, Inc., the maker of Muscle Milk® products. CytoSport’s brands align with the company’s focus on protein, while further diversifying the Hormel Foods portfolio. The acquisition will serve as a growth catalyst for the company’s Specialty Foods segment, and also offers a branded avenue for our company in the fast growing sports nutrition space. Ettinger stated Muscle Milk® products will be a key contributor to the company’s growing portfolio of products focused on portable foods and better-for-you trends.

In addition to innovation, the company will be focusing on driving sales outside of the United States as Ettinger stated, “We have done a nice job of expanding sales of our SPAM® family of products outside the United States, and SKIPPY® peanut butter has been a complimentary growth vehicle for our international business.”

Ettinger concluded by highlighting the company’s experienced management team and strong history of solid financial performance, noting the company has increased dividends to shareholders for 48 consecutive years.

About Hormel Foods

Hormel Foods Corporation, based in Austin, Minn., is a multinational manufacturer and marketer of consumer-branded food and meat products, many of which are among the best known and trusted in the food industry. The company leverages its extensive expertise, innovation and high competencies in pork and turkey processing and marketing to bring branded, value-added products to the global marketplace. The company is a member of the Standard & Poor’s (S&P) 500 Index, S&P 500 Dividend Aristocrats for 2014, was named the 2013 Sustainable Supply Chain of the Year by Refrigerated & Frozen Foods magazine, and was again named one of “The 100 Best Corporate Citizens” by Corporate Responsibility Magazine for the sixth year in a row. Hormel Foods was recognized on the G.I. Jobs magazine list of America’s Top 100 Military Friendly Employers in 2012 and 2013, and named one of the 2014 40 Best Companies for Leaders by Chief Executive magazine. The company enjoys a strong reputation among consumers, retail grocers, foodservice and industrial customers for products highly regarded for quality, taste, nutrition, convenience and value. For more information, visit