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The Makers of America’s No. 1 Pepperoni are Changing the Pizza Game with the Launch of HORMEL® Pepperoni Cup N’ Crisp


Austin, Minn.

The makers of Hormel® Pepperoni, America’s No. 1 pepperoni brand*, announced today the launch of Hormel® Pepperoni Cup N’ Crisp, a premium pizza topping uniquely crafted to cup and crisp, bringing high-quality restaurant flavor to kitchen tables everywhere.

Unlike traditional lay flat pepperoni, Hormel® Pepperoni Cup N’ Crisp curls into a bowl shape as it cooks to crispy perfection. Also known as “roni cups” or “cup and char” pepperoni, Hormel® Pepperoni Cup N’ Crisp provides an experience that no other retail pepperoni can provide.

“Few things satisfy your senses and capture your attention more than a pepperoni pizza fresh out of the oven,” said Shane Ward, Hormel® Pepperoni brand manager. “Hormel® Pepperoni Cup N’ Crisp is intensely flavored and uniquely formulated to achieve just the right amount of cupping and the perfect crisp, creating an unforgettable experience when crafting pizzeria-style pizzas at home.”

Hormel® Pepperoni Cup n’ Crisp was inspired by cupping pepperoni found in pizzerias throughout the country. Traditionally known as a key feature found on Buffalo-style pizza, cupping pepperoni has been on the rise and trending on pizzeria menus across the United States in recent years, especially in New York City.

Hormel® Pepperoni Cup N’ Crisp can be perfectly baked hot in the oven, using a pizza stone or cooked on the grill. Simply top your favorite pizza crust with sauce and pizza cheese, place one (5 ounce) package of Hormel® Pepperoni Cup N’ Crisp over the cheese and bake the crust per directions. The pepperoni will cup and crisp as it bakes.

Hormel® Pepperoni Cup N’ Crisp, available in original and bold varieties, is the first of its kind to the consumer retail market (MSRP $3.49 – 3.99) and can be found at select retailers nationwide.

For more information about Hormel® Pepperoni, including recipes, nutritional information and where to buy, visit or follow the brand on social media at,,, and

* Based on last 52 weeks of IRI data
About Hormel Foods – Inspired People. Inspired Food.

Hormel Foods Corporation, based in Austin, Minn., is a global branded food company with over $9 billion in annual revenues across 75 countries worldwide. Its brands include SKIPPY®, SPAM®, Hormel® Natural Choice®, Applegate®, Justin’s®, Columbus®, Wholly® guacamole, Hormel® Black Label® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of “The 100 Best Corporate Citizens” by Corporate Responsibility Magazine for the 11th year in a row, and has received numerous other awards and accolades for its corporate responsibility and community service efforts. In 2016, the company celebrated its 125th anniversary and announced its new vision for the future – Inspired People. Inspired Food.™ – focusing on its legacy of innovation. For more information, visit and