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The Originate Initiative

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Explore the latest stories from the innovation team at Hormel Foods sharing our leading efforts, industry insights, emerging trends and more.

Meet the Innovators

Stories
Meet the Innovators: Scott Aakre
Scott Aakre, senior vice president of Brand Fuel, introduces The Originate Initiative
Explore Innovation
Stories
Meet the Innovators: Kevin Myers
Kevin Myers, senior vice president of research and development and quality control, discusses the many styles of innovation at Hormel Foods.
Meet Kevin
Stories
Meet the Innovators: Heather Vossler
Heather Vossler, assistant vice president of insights, innovation and brand analytics, talks about insights-led innovation and how it serves the company and its customers.
Meet Heather
Stories
Meet the Innovators: Leslie Lee
Leslie Lee, vice president, digital experience at Hormel Foods, discusses how innovation in data analysis and digital marketing serves the company and consumers.
Meet Leslie
Stories
Meet the Innovators: Marianne Pollock
Explore innovation from a global lens with Marianne Pollock, director of innovation for Hormel Foods International
Meet Marianne
Stories
Meet the Innovators: Nate Smit
Nate Smit, enterprise lead for breakthrough innovation at Hormel Foods, looks to the future of innovation in the food industry
Meet Nate
Stories
Meet the Innovators: Lisa Selk
Lisa Selk, senior vice president of Brand Fuel at Hormel Foods, talks about trends, fostering a culture of innovation and using data to fuel growth.
Meet Lisa Selk
Stories
Meet The Innovators: Tom Raymond
Tom Raymond, director of environmental sustainability at Hormel Foods, is focused on helping the company achieve its environmental sustainability goals.
Meet Tom Raymond
Stories
Meet the Innovators: Tyler Hulsebus
Tyler Hulsebus, vice president of engineering, discusses the importance of innovation in bringing in new technologies, new processes and new ways of working.
Meet Tyler Hulsebus
Stories
Meet the Innovators: Svetlana Peña
Svetlana Peña, innovation lead, pipeline creation at Hormel Foods, shares insights on retail innovation and collaborating with customers and suppliers.
Meet Svetlana
Stories
Meet the Innovators: Dave Anderko
Dave Anderko, consumer insights team leader at Hormel Foods, reflects on the importance of tracking trends, building partnerships with retailers, and more.
Watch His Interview
Stories
Meet the Innovators: Annemarie Vaupel
Annemarie Vaupel, vice president of marketing for the foodservice division, discusses the importance of customers’ views, balancing new and existing products, and more.
Meet Annemarie

All Stories The Originate Initiative

People
Meet the Innovators: Annemarie Vaupel
Annemarie Vaupel, vice president of marketing for the foodservice division, discusses the importance of customers’ views, balancing new and…
Food
The Ribbon Pepperoni Revolution
Behind the scenes: How the innovation team at Hormel Foods sparked a culinary revolution with a fresh take on a classic topping.
Impact
Lending a (Robotic) Hand
Innovative products and smart automation drive efficiency in food service.
Impact
Insights and Trends Fueling Innovation
The culture of innovation at Hormel Foods begins with identifying consumer needs.
Impact
A Different Spin on Comfort Food
A growing number of consumers are seeking out food — and food companies — that give them a sense of wellbeing.
Show More
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