Skip to content

We're Inspired By Our small part in making the world a better place.

Good Feeds Us All Tour Celebrates Connections

Join the NATURAL CHOICE® brand team doing a little bit of good for a lot of people
By
  • Mary Burich

March 11, 2020

Category
Story

When team members responsible for the Hormel® Natural Choice® brand unveiled the Good Feeds Us All campaign last year, they knew they wanted much more than a series of ads and marketing collateral. So they came up with a way for the rubber to meet the road, figuratively and literally.

Enter the Good Feeds Us All Tour, a way of connecting with people and organizations throughout the United States to demonstrate that a simple sandwich not only nourishes bodies, it can change lives.

“We’ve sat down with people who buy our brand. One consumer talked about the sandwiches her mom used to make and how they made her feel so special,” said Beth Fehrenbacher, senior brand manager for the Hormel® Natural Choice® brand.

We are continuing our legacy of doing a little bit more, a little bit better and then shining the light on those in our communities who are also doing a little bit more and a little bit better

Beth Fehrenbacher, senior brand manager for the Hormel® Natural Choice® brand.

Armed with that insight, the idea of the Good Feeds Us All Tour developed organically from a discussion about bringing the advertising campaign to life.

“We are continuing our legacy of doing a little bit more, a little bit better and then shining the light on those in our communities who are also doing a little bit more and a little bit better,” she said, emphasizing that small gestures lead to big results and that a sandwich can be the common denominator. “Food is at the center of so many special events.”

Coming To A City Near You

According to Fehrenbacher, Hormel Foods will be shining the light on the Birthday Party Project’s work in other cities. Atlanta, Detroit and Minneapolis, for example. As the Good Feeds Us All Tour continues, there will be more stops and additional organizations to recognize. In Louisville, Ky., it will be all about the Be Strong We Dine Together initiative, an organization and movement that work for inclusion – and against bullying – in high schools.

According to Fehrenbacher, at the heart of the Good Feeds Us All Tour is a desire to show consumers what the brand stands for, metaphorically speaking.

“We want consumers to see that we care,” she said. “The tour is about finding opportunities for the sharing of a sandwich to connect people and to be the catalyst to allow that to take place. This isn’t about us coming in to save the day. It’s about giving those who are already doing it a platform to share their stories.”

More Stories About The Good Feeds Us All Tour