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Spam can now pronounce you man and wife, brand and consumer in first-ever Spam wedding ceremony


April 25, 2017

The Drum

Brand loyalty is an ultimate goal for many marketers, but when filial loyalty and brand loyalty are joined, it is time for a celebration.

Today, the love for a brand and the love of a couple brought the first-ever Spam wedding to reality when Mark I Love Spam Benson – who last year legally changed his name as a declaration of his love for the brand – wed his fiancée, Anne Mousley, in Austin, Minnesota. The couple, who hail from Liverpool, UK, were married in a Spam-themed wedding complete with Spam cake and Spam-colored bouquets of roses at the Spam Museum in Austin, Minnesota.