Applegate Battles Lunchtime Boredom With Its “Lunching Awesome” Campaign
Deli Market News
I’m one of those lucky 27-year olds still in school—curse you grad school degree—and I can attest to the importance of a school lunch. Top of the list? Sandwiches. They’re portable, the options are endless, and they’re easily one of my favorite things to eat.
Applegate offers deli meat favorites, including natural and organic turkey, ham, chicken, and roast beef varieties
Lucky for me and all those other kiddos heading off to school, Applegate launched a “Lunching Awesome” campaign, sharing delicious sandwich recipes and a sandwich guide that details key components of great sandwich making.
“I work at a meat company and still have a hard time making lunch interesting for my two children,” said Nicole Glenn, Vice President of Marketing. “Sandwiches can be easy to make, but there are also lots of things that can go wrong. If the bread is soggy, the ingredients too bland, there’s too much mayo…not enough mayo, there’s a chance that sandwich is coming back home uneaten—or worse—going in the trash. For parents finding themselves in a sandwich dilemma, I think Applegate has some pretty good solutions.”