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Foodbeast And The SPAM® Brand Bring ‘MUSUBI MADNESS’ Pop-Up To Celebrate Everybody’s Favorite Canned Meat On September 7, 14 And 21


Santa Ana, Calif.

MUSUBI MADNESS, a never before seen pop-up experience, focuses on exclusive and exciting menu items which highlight the versatility and universal appeal of the iconic brand.

The stars of the show are globally-influenced SPAM® musubis from a build-your-own musubi bar, a SPAM® corn dog and a SPAM® soft serve sundae.

WHAT: Presented by Foodbeast, this first-ever MUSUBI MADNESS pop-up is going down at LONO in Hollywood, California. The event will feature a build-your-own SPAM® musubi bar showcasing unique musubis that take cues from global fare out of Korea, Mexico, the Philippines, the U.S. and Vietnam. In addition to such deliciousness, the pop-up will include chef-driven items like a SPAM® corn dog, a SPAM® soft serve sundae and a SPAM®-themed cocktail. The pop-up will be available only on September 7, 14 and 21.


  • U.S. – American Burger Musubi: This recipe replaces a traditional beef burger with SPAM® Classic, but keeps the classic ‘secret’ sauce, grilled onions and American cheese.
  • Mexico – Chile Verde Musubi: Playing a riff off the classic pork chile verde, this musubi recipe fries SPAM® Classic in salsa verde, topped with queso fresco and sits atop Spanish Rice.
  • Philippines – Filipino Lumpia Musubi: This version gets a satisfying crunch from crispy, savory Lumpia egg rolls and accompanied by garlic rice, SPAM® Tocino and sweet chili sauce.
  • Korea – Korean Fried Rice AKA Bokkeumbap Musubi: The highlight of this recipe is the bottom layer which features Korean fried rice, gochujang, kimchi and green onion.
  • Vietnam – Spring Roll Musubi: This musubi takes on flavors from a Vietnamese spring roll including cucumber, pickled carrots, egg roll crisps and nuoc cham, a sweet and vinegary dipping sauce.


  • SPAM® Corn Dog: A tasty blend of shrimp and SPAM® Classic are encased in a togarashi-infused corn dog batter and topped with banana ketchup.
  • SPAM® Soft Serve Sundae: This unique, build-your-own dessert is a SPAM®-infused ice cream that can be topped with furikake, teriyaki caramel, rum caramel, vanilla-braised pineapples and candied nuts.
  • SPAM®themed Cocktail: A play on the famous tiki drink includes rum, pineapple, Cara Cara Orange, coconut creme served over crushed ice in a SPAM® can.
When September 7, 14 and 21, 2019
Where LONO Hollywood, 6611 Hollywood Blvd, Los Angeles, CA 90048
Cost This is a FREE event, but seating is limited so RSVP on the link above soon.
Social Media INSTAGRAM: @foodbeast, #MusubiMadness
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About Hormel Foods – Inspired People. Inspired Food.

Hormel Foods Corporation, based in Austin, Minn., is a global branded food company with over $9 billion in annual revenues across 75 countries worldwide. Its brands include SKIPPY®, SPAM®, Hormel® Natural Choice®, Applegate®, Justin’s®, Columbus®, Wholly® guacamole, Hormel® Black Label® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of “The 100 Best Corporate Citizens” by Corporate Responsibility Magazine for the 11th year in a row, and has received numerous other awards and accolades for its corporate responsibility and community service efforts. In 2016, the company celebrated its 125th anniversary and announced its new vision for the future – Inspired People. Inspired Food.™ – focusing on its legacy of innovation. For more information, visit and