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Hormel Foods Enhances HORMEL® COMPLEATS® Products To Meet Consumer Tastes

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July 17, 2018

Austin, Minn.

The makers of Hormel® Compleats® products, America’s No. 1 shelf-stable microwave meal*, today announced enhancements in nearly two-thirds of the brand’s varieties to better align with evolving consumer taste expectations.

“We know Hormel® Compleats® meals solve a real need for consumers, including convenience, value and accessible quality,” said Meghan Baumann, brand manager at Hormel Foods. “However, our research identified several of our varieties had opportunities to become even more closely aligned with today’s consumer taste, texture and appearance expectations. With these changes, we are confident consumers will really enjoy a tasty and effortless meal that is ready in just 60 seconds with no prep or dirty dishes.”

Improvements to Hormel® Compleats® recipes, depending on the variety, include creamier mashed potatoes, further reductions in sodium, enhanced flavor and texture, increased amount and size of meat and overall appearance.

Additionally, consumers will now find a “No Artificial Ingredients” call-out on the front of all Hormel® Compleats® packages. While Hormel® Compleats® products have never included artificial ingredients, the call-out will remind consumers that the meals are made with real meat, potatoes, pasta and vegetables.

Hormel® Compleats® products that were not enhanced were identified by consumers as already fully optimized.

For more information on Hormel® Compleats® products, including varieties, nutritional information and where to buy, visit www.hormel.com/compleats.

* Source: IRI Syndicated Data, Microwave Trays Meals Category, Total U.S. A/O, Latest 52 w/e 3/25/18, Dollar and Unit Sales
About Hormel Foods – Inspired People. Inspired Food.™

Hormel Foods Corporation, based in Austin, Minn., is a global branded food company with over $9 billion in annual revenues across 75 countries worldwide. Its brands include SKIPPY®, SPAM®, Hormel® Natural Choice®, Applegate®, Justin’s®, Columbus®, Wholly Guacamole®, Hormel® Black Label® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of “The 100 Best Corporate Citizens” by Corporate Responsibility Magazine for the tenth year in a row, and has received numerous other awards and accolades for its corporate responsibility and community service efforts. In 2016, the company celebrated its 125th anniversary and announced its new vision for the future – Inspired People. Inspired Food.™ – focusing on its legacy of innovation. For more information, visit www.hormelfoods.com and https://csr.hormelfoods.com/.