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Justin’s Goes Bananas for Latest Snack Pack Innovation

Justin Gold
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July 24, 2016

Boulder, Colo.

Nut Butter-Based Snacking Brand Expands Product Line With World’s First Non-Perishable Fruit and Nut Butter Pairing

Justin’s, maker of naturally delicious, high-quality nut butters, nut butter snacks and organic peanut butter cups, today introduces the first extension of its Snack Pack product line. The world’s first non-perishable fruit and nut butter pairing, Justin’s Peanut Butter and Banana Chip Snack Pack comes in two mouth-watering flavors; Classic Peanut Butter + Banana Chips and Honey Peanut Butter + Banana Chips. The latest innovation in the brand’s extensive portfolio adds a unique twist on a classic duo with one side Justin’s Peanut Butter and one side delicious, organic banana chips.

The next generation of the original Snack Packs, this new product is a result of the intersection of two high-growth and trending categories (nut butter and dried fruit) and was created with the whole family in mind. Ideal for enjoying at work, school and on-the-go, this perfectly portioned, gluten-free snack contains 5-6 grams of protein, 3 grams of fiber and over 200 milligrams of potassium, all for just 200-210 calories per serving.

“After a successful launch of the Snack Pack last summer, we knew this conveniently nutritious snacking line had growth potential,” said Justin Gold, founder of Justin’s. “Peanut butter and bananas are the ultimate pairing. When we realized there was nothing on the market like it, we went bananas (literally) and made it happen!”

Justin’s all-new Peanut Butter + Banana Chip Snack Packs are a part of the Made to Matter – Handpicked by Target™ product collection, which brings together 20 purpose-driven brands to make natural, organic and sustainable products more accessible for consumers. This year, the program has developed into a portfolio of new innovations that meet at least one of the five product criteria including: reduced waste and packaging, reduced sugar, dietary and allergen restrictions, clean label products and closed loop systems. Made to Matter is designed to provide better choices for all and introduces Target’s guests to new products from some of the most innovative brands.

Justin’s newest Snack Pack innovation is made without chemicals, additives, artificial flavoring or preservatives, and is packaged in recyclable trays. It will be available exclusively at Target stores nationwide in July 2016 for an SRP of $1.99.

About Justin’s

Justin’s makes naturally delicious, high-quality nut butters, nut butter snacks and organic peanut butter cups that deliver great taste, unique texture and convenient nutrition. Established in 2004 in the home kitchen of health enthusiast Justin Gold, Justin’s supports an on-the-go lifestyle and strives to make a difference everywhere, basing its values on four fundamental pillars: Nourish, Nurture, Inspire and Educate. The first brand to market nut butters in single-serve squeeze packs, Justin’s nut butters are finely crafted with a one-of-a-kind grinding process to create an exceptional texture and flavor experience. All seven varieties offer 4-8 grams of protein per serving and are great for snacking anytime of the day. In the confection category, Justin’s Dark, Milk and White Chocolate Peanut Butter Cups are USDA-certified organic and are made with Rainforest Alliance Certified™ cocoa. And now, perfect for dipping, scooping and devouring, Justin’s Snack Packs are available in three delicious nut butter and pretzel combinations, as well as two peanut butter and banana chip combinations (the first of its kind). For more information, please visit Justin’s at Justins.com, Facebook.com/JustinsNutButter and Instagram.com/Justins