The campaign includes a series of lively animated videos that bring Hormel® pepperoni to life in engaging and unexpected ways. The simply illustrated “pepisodes” show how the round pizza topping can easily jazz up everyday favorites like nachos or quesadillas, wrapping up with the call to action: Think it up. Make it up. Pep it up!®.
“Pepperoni is a versatile ingredient that can unleash any family’s creativity,” said Jeremy Zavoral, brand manager for Hormel® pepperoni. “We have found that pepperoni enables the fun of hands-on meal creation and the freedom to pizza-fy almost any recipe.”
Nearly nine out of 10 U.S. households eat pepperoni, and Hormel®pepperoni is by far the most popular retail brand in the market. As part of a broader omni-channel strategy, the new campaign includes three 15-second spots and will air on national television as well as select digital and social channels.
Campaign strategy and creative was developed in collaboration with BBDO Minneapolis. Media planning and buying was done by PHD Worldwide.
For more information about Hormel®pepperoni, including recipes, nutritional information and where to buy, visit www.hormel.com/brands/pepperoni or follow the brand on social media at www.facebook.com/hormelpepperoni.