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The Makers of HORMEL® Pepperoni Announce New Ad Campaign Inspiring Pepperoni Lovers to Think Outside the Pizza Pie


Austin, Minn.

The makers of Hormel® pepperoni announced today the launch of the Think it up. Make it up. Pep it up!® national advertising campaign inspiring pepperoni lovers to think outside the pizza pie by reminding them of all the fun and versatile ways to use pepperoni.

The campaign includes a series of lively animated videos that bring Hormel® pepperoni to life in engaging and unexpected ways. The simply illustrated “pepisodes” show how the round pizza topping can easily jazz up everyday favorites like nachos or quesadillas, wrapping up with the call to action: Think it up. Make it up. Pep it up!®.

“Pepperoni is a versatile ingredient that can unleash any family’s creativity,” said Jeremy Zavoral, brand manager for Hormel® pepperoni. “We have found that pepperoni enables the fun of hands-on meal creation and the freedom to pizza-fy almost any recipe.”

Nearly nine out of 10 U.S. households eat pepperoni, and Hormel® pepperoni is by far the most popular retail brand in the market. As part of a broader omni-channel strategy, the new campaign includes three 15-second spots and will air on national television as well as select digital and social channels.

Campaign strategy and creative was developed in collaboration with BBDO Minneapolis. Media planning and buying was done by PHD Worldwide.

To view the spots, visit:;; and

For more information about Hormel® pepperoni, including recipes, nutritional information and where to buy, visit or follow the brand on social media at

About Hormel Foods – Inspired People. Inspired Food.

Hormel Foods Corporation, based in Austin, Minn., is a global branded food company with over $9 billion in annual revenues across 75 countries worldwide. Its brands include SKIPPY®, SPAM®, Hormel® Natural Choice®, Applegate®, Justin’s®, Columbus®, Wholly Guacamole®, Hormel® Black Label® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of “The 100 Best Corporate Citizens” by Corporate Responsibility Magazine for the tenth year in a row, and has received numerous other awards and accolades for its corporate responsibility and community service efforts. In 2016, the company celebrated its 125th anniversary and announced its new vision for the future – Inspired People. Inspired Food.™ – focusing on its legacy of innovation. For more information, visit and