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Why are SPAM® products so popular in Hawaii?

We know what you’re thinking; SPAM® products must grow on trees there. That would be neat, but to believe it you must have taken a coconut to the head.

The true root of the island’s love for SPAM® products goes back to World War II, when the luncheon meat was served to GIs. By the end of the war, SPAM® products were adopted into local culture, with Fried SPAM® Classic and rice becoming a popular meal. The unique flavor quickly found its way into other Hawaiian cuisine, from SPAM® Fried Wontons to SPAM® Musubi, and SPAM® products became a fixture for breakfast, lunch and dinner. Today you’ll find SPAM® dishes served everywhere from convenience stores to restaurants, reflecting a demand that is unmatched by any place in the world.

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SPAM® brand and WWII