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Special Agents

Mary Burich | May 31, 2019

People | Pride of the Jersey

Behind-the-scenes partner takes center stage

If you’re inviting Sue Reay to lunch, make sure the restaurant features a dish or two made with SPAM® products. The famous canned meat is among the favorites of Sue and her team – on and off the job.

Sue Reay

As the founder and head of East River PR, Sue works closely with Hormel Foods in the United Kingdom, bringing much-deserved attention to the company’s products and activities in that portion of the company’s International segment. In particular, she and her associate Louise Thody work to spread the word about the SKIPPY® and SPAM® brands. And they happen to be really good at it.

In fact, their recent staging of the annual SPAM® Appreciation Week was a success that triggered a rare occurrence. Sue and Louise received the Hormel Foods Pride of the Jersey award, an honor usually reserved for people inside the company.

It was a fitting tribute, according to Liz Dee, senior marketing manager for the Hormel Foods U.K. business. “They go above and beyond for the brand every time,” she said. “They’re an extension of our marketing department … and great ambassadors for the brand.”

SPAM® Appreciation Week plays on the public’s love of the SPAM® brand. Sue has been working on the event since 2006, approximately three years before she started her own agency. In all that time, she’s seen it get bigger and better. By all accounts, 2019 was the best one ever.

“The story was picked up by national radio stations, featured on leading blogger sites and run in national and regional publications. We were even featured on the front cover of the Daily Star, a major newspaper,” Liz said.