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Brand Overview

In 1933, Joseph Rosefield had the nutty idea to change the formula for peanut butter. He created SKIPPY® peanut butter, which was less sticky and longer-lasting. Peanut butter lovers fell in love, and spread the fun to their families and friends.  Fifty years after Joseph Rosenfield’s innovation, SKIPPY® peanut butter wowed peanut butter lovers again with SKIPPY® Natural peanut butter, the first no-stir natural peanut butter spread. This new spread was a revelation in nutty goodness—all the flavor with fewer ingredients and less mess. SKIPPY® peanut butter is still the choice for peanut butter lovers, filling lunch boxes, picnic baskets and kitchen tables everywhere.

Latest Tweets

  • Skippy 2 hr

    Your love for SKIPPY® Peanut Butter is written in the clouds! #YIPPEE #FundayMonday

  • Skippy 11 Jan

    Forget take-out. Make-in. Your kitchen! YIPPEE™!

  • Skippy 9 Jan

    RT @HormelFoods: Start off #SundayMorning with @SKIPPY

  • Skippy 9 Jan

    SKIPPY® Peanut Butter tastes how this unicorn looks...magical! #YIPPEE #FundayMonday

  • Skippy 5 Jan

    HappEE New Year! #YIPPEE

  • Skippy 4 Jan

    Happee New Year! YIPPEE™! Tap & pause to capture the PB drop!

  • Skippy 31 Dec

    Who wants to spoon at midnight? #NYE #NewYearsEve

  • Skippy 27 Dec

    Granny-approved Granny Smith & SKIPPY® Peanut Butter Breakfast! #YIPPEE!

  • Skippy 27 Dec

    We’re the PB to this grandma’s jam. #FundayMonday #YIPPEE!

  • Skippy 20 Dec

    Tap & pause to reveal your holiday fortune…cookie! #YIPPEE!