Christie Crouch

As vice president of marketing for snacking and entertaining, Christie Crouch leads all brand-building initiatives for the company’s portfolio of snacking and entertaining brands including PLANTERS^®, CORN NUTS^®, HORMEL^® pepperoni and HORMEL GATHERINGS^®.

Hormel Foods is a global branded food company with approximately $12 billion in annual revenue. Hormel Foods is a member of the S&P 500 Index and has been designated a S&P 500 Dividend King. Its brands include PLANTERS^®, SKIPPY^®, SPAM^®, HORMEL^® NATURAL CHOICE^®, APPLEGATE^®, JUSTIN’S^®, WHOLLY^®, HORMEL^® BLACK LABEL^®, COLUMBUS^®, JENNIE-O^® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report, one of America’s most responsible companies by Newsweek, recognized by TIME magazine as one of the World’s Best Companies and has received numerous other awards and accolades for its corporate responsibility and community service efforts.

Crouch brings more than two decades of experience in brand strategy, innovation and general management to Hormel Foods. She most recently served as vice president and general manager at Conagra Brands leading a portfolio of refrigerated and frozen brands, where she led the integration and growth of the Birds Eye brand, driving innovation, refining the assortment and sharpening marketing activation to strengthen its position in the frozen category. Earlier in her career, she held key marketing roles at Kraft Foods and Kellogg’s. She assumed her current role in 2025.

A certified public accountant by training, Crouch holds a Master of Business Administration from Harvard Business School and a Bachelor of Science degree in Accountancy from the University of Illinois Urbana-Champaign.