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By the time I interviewed with FDL Marketing (a subsidiary of Hormel Foods) I had just separated from the Air Force and my wife and I had two children. The VP of sales conducting the interview said, 'Son, at this point in your life, you've earned an opportunity. Many companies can offer you a job, but Hormel Foods can offer you a career.' That line may seem corny, but I felt the sincerity in his voice and knew I had found something special.

Jeff Baker is group vice president and chief integration officer at Hormel Foods. In this position, he is leading planning for the anticipated integration of Brakebush Brothers, LLC, following the completion of Hormel Foods’ pending acquisition of the company. Upon closing, Baker will lead efforts to bring the organizations together while preserving the strengths that have made Brakebush successful.

Hormel Foods is a global branded food company with approximately $12 billion in annual revenue. Its brands include PLANTERS®, SKIPPY®, SPAM®, HORMEL® NATURAL CHOICE®, APPLEGATE®, COLUMBUS®, WHOLLY® guacamole, HORMEL® BLACK LABEL® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report, one of America’s most responsible companies by Newsweek, recognized by TIME magazine as one of the World’s Best Companies and has received numerous other awards and accolades for its corporate responsibility and community service efforts.

Baker joined Hormel Foods in sales in Dubuque, Iowa, in 1990. Over the course of his career, he has served in numerous leadership roles spanning retail marketing, foodservice, deli and enterprise performance. He was named group vice president of enterprise performance in 2025 after leading several key areas of the business. In 2026, he assumed his current role.

Baker earned his bachelor of arts in marketing from the University of Dubuque. He has completed the executive development program at the Wharton School of Business.

In 2015, Baker was elected to the Board of Directors for Applegate Farms and in 2016, the Board of Directors for Hormel Foods International Corporation. Baker is a veteran of the United States Air Force and is a founding member and former executive sponsor of HMVET – the company’s military veterans employee resource group.

Baker has served in the community as a deacon for Our Savior’s Lutheran Church. He is on the Board of Directors for the Austin Salvation Army, the Board of Directors for the International Deli Dairy Bakery Association (IDDBA) and the National Pork Board – domestic marketing.

Baker and his wife, Diane, have three daughters and seven grandchildren.

FastFacts

35
+
Years with Hormel Foods
Veteran
United States Air Force
1st Hormel Foods Job
Sales Trainee – FDL Marketing (Subsidiary of Hormel Foods)

Jeff’s Favorite Product

HORMEL® BACON 1™ bacon

Hormel Foods, to Jeff

  • Balanced
  • Resourceful
  • Trustworthy

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