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At Hormel Foods, I have found alignment between how strongly I value innovation and how the company values innovation. Innovation is at the core of the Hormel Foods belief system, and it is through new ideas and new ways of working that we will ensure continued success of our business and the value it provides our stakeholders and consumers who enjoy the foods we offer.

Lisa Selk is the vice president of marketing in the Meat Products division for Hormel Foods. In this role, she is responsible for the strategic marketing efforts for the company’s growing meat products business, including Hormel® Black Label® bacon and Hormel® Natural Choice® products.

Hormel Foods is a global branded food company with over $9 billion in annual revenues across 75 countries worldwide. Its brands include Planters®, SKIPPY®, SPAM®, Hormel® Natural Choice®, Applegate®, Justin’s®, Columbus®, Wholly® Guacamole, Hormel® Black Label® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named on the “Global 2000 World’s Best Employers” list by Forbes magazine for three straight years, is one of Fortune magazine’s most admired companies, has appeared on Corporate Responsibility Magazine’s “The 100 Best Corporate Citizens” list for the 12 years, and has received numerous other awards and accolades for its corporate responsibility and community service efforts.

Selk began her career with Hormel Foods in 1998 as a food scientist in the research and development area and has since held brand management and innovation leadership roles in multiple divisions. She served as the marketing director over a portfolio of well-known Hormel Foods brands in the Grocery Products division before assuming leadership of CytoSport, Inc., in 2017. Selk was named director of Hormel Health Labs and Century Foods International following the sale of the Cytosport business to PepsiCo in 2019. She assumed her current role in 2020.

A graduate of North Dakota State University, Selk received a bachelor’s degree in food science and a master’s degree in cereal science, followed by a master’s degree in business administration from the University of St. Thomas and has completed the Kellogg Executive Development Program at Northwestern University.

She volunteers her time in youth development programs. Currently, Selk volunteers leading church youth groups and coaching youth basketball and softball.

Fast Facts

first job
1st Hormel Foods Job
Food Scientist
years with Hormel Foods
Volunteer Coach
for youth basketball and softball

Lisa’s Favorite Product


Hormel Foods, to Lisa

  • Strong
  • Vibrant
  • Culture

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