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At Hormel Foods, I have found alignment between how strongly I value innovation and how the company values innovation. Innovation is at the core of the Hormel Foods belief system, and it is through new ideas and new ways of working that we will ensure continued success of our business and the value it provides our stakeholders and consumers who enjoy the foods we offer.

As the senior vice president of Brand Fuel, Lisa Selk oversees the Brand Fuel center of excellence, which is the company’s hub for innovation, consumer and shopper insights, brand diagnostics and technology. The center also houses the Digital Experience Group, the e-commerce and digital content team that supports the company’s brands and businesses in the virtual marketplace.

Hormel Foods is a global branded food company with over $12 billion in annual revenue across more than 80 countries worldwide. Its brands include Planters®, Skippy®, SPAM®, Hormel® Natural Choice®, Applegate®, Justin’s®, Columbus®, WHOLLY® Guacamole, Hormel® Black Label® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report, one of America’s most responsible companies by Newsweek, recognized on Fast Company’s list of the 100 Best Workplaces for Innovators, received a perfect score of 100 on the 2023–24 Corporate Equality Index and has received numerous other awards and accolades for its corporate responsibility and community service efforts.

Selk began her career with Hormel Foods in 1998 as a food scientist in the research and development area and has since held brand management and innovation leadership roles in multiple divisions. She served as the marketing director over a portfolio of well-known Hormel Foods brands in the Grocery Products division before assuming leadership of CytoSport, Inc., in 2017. Selk was named director of Hormel Health Labs and Century Foods International following the sale of the Cytosport business to PepsiCo in 2019. She was promoted to vice president of marketing for meat products in 2020 and the vice president of Retail Marketing – Convenient Meals & Proteins in 2022. She assumed her current role in 2023.

A graduate of North Dakota State University, Selk received a bachelor’s degree in food science and a master’s degree in cereal science, followed by a master’s degree in business administration from the University of St. Thomas and has completed the Kellogg Executive Development Program at Northwestern University.

She volunteers her time in youth development programs. Currently, Selk volunteers leading church youth groups and coaching youth basketball and softball.

Fast Facts

first job
1st Hormel Foods Job
Food Scientist
years with Hormel Foods
Volunteer Coach
for youth basketball and softball

Lisa’s Favorite Product


Hormel Foods, to Lisa

  • Strong
  • Vibrant
  • Culture

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