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Hormel Foods is a special place. I am blessed to have the opportunity to work with so many great people and an organization that has allowed me to have multiple positions to grow and develop my career.

As vice president of Retail Sales – East, Darren Carter oversees the sales functions for all retail customers throughout the Eastern half of the United States.

Hormel Foods is a global branded food company with over $12 billion in annual revenue across more than 80 countries worldwide. Its brands include Planters®, Skippy®, SPAM®, Hormel® Natural Choice®, Applegate®, Justin’s®, Columbus®, WHOLLY® Guacamole, Hormel® Black Label® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report, one of America’s most responsible companies by Newsweek, recognized on Fast Company’s list of the 100 Best Workplaces for Innovators, received a perfect score of 100 on the 2023–24 Corporate Equality Index and has received numerous other awards and accolades for its corporate responsibility and community service efforts.

Carter joined Hormel Foods in a sales role in 1996 and from that role he quickly advanced through several other sales roles around the United States. In 2000, he became a district team leader, and in 2004, he advanced to customer business manager. Carter was named corporate manager of category sales for Grocery Products in 2013 and the following year accepted a leadership role with the company’s former CytoSport business. He was named the director of business planning and vice president of Consumer Products Sales in 2019 and assumed his current position in 2024.

Carter is a graduate of Purdue University with a bachelor’s degree in sales and marketing.

Fast Facts

Years of Service
at Hormel Foods
BA, Sales and Marketing
Purdue University

Darren’s Favorite Product


Hormel Foods, to Darren

  • Supportive
  • Competitive
  • Innovative

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