Swen Neufeldt is the vice president of marketing for meat products for Hormel Foods in Austin, Minn. In his role, Neufeldt is responsible for the strategic marketing efforts for the company’s growing meat products business, including Hormel® Black Label® bacon, Hormel® Natural Choice® products, Hormel® REV® wraps and new Hormel® REV® Bites. He assumed this current role in 2016.
Neufeldt began his career in 1996 as a grocery products sales representative in Birmingham, Ala. And a year later, became territory manager. That same year, he became a grocery products category management specialist at the Corporate Office, then became an associate product manager, Grocery Products. In 1999, he became a product and category development manager, International, at the Corporate Office. In 2002, he became senior product manager, International, in England and then, general manager of Europe in 2005. In 2006, he came back to the Corporate Office to be a group product manager, grocery products, and in 2010, became the director of business development – Asia and vice president of International in Shanghai, China, and general manager the following year. Two years later, he assumed the role of president of Hormel Foods International – Asia Pacific. While in China, Neufeldt brought robust growth to the company’s operations in China, including a new plant scheduled to open in 2017.
Originally from Düsseldorf, Germany, Neufeldt holds a master’s degree in international management from Thunderbird, School of Global Management and a bachelor of arts degree in economics and international affairs from Lafayette College.
Neufeldt and his wife, Heather, live in Austin with their two daughters.