Scott Aakre is vice president of corporate innovation, new product development and consumer/shopper insights at Hormel Foods. In this role, Aakre focuses on connecting consumer and retailer insights to the growth and new product initiatives for the entire company.
Aakre joined Hormel Foods in 1990 as an assistant product manager and quickly advanced to associate product manager in 1991 and product manager in 1992. After working as a district sales manager in Philadelphia for one year, Aakre returned to the Corporate Office (Austin, Minn.) in 1995 to become senior product manager of meat products. He was promoted to group product manager of meat products in 1998. In 2003, Aakre became group product manager of Grocery Products and was promoted to director of marketing for Grocery Products later that year. In 2005, he was promoted to vice president of marketing for grocery products. He assumed his current position in 2011.
A Minnesota native, Aakre earned a bachelor’s degree and a master’s degree in business administration from the University of Minnesota.
He is actively involved in the local community in multiple organizations and served with the Mower County United Way for more than 10 years.